a&a shaping the Porsche Tracks Event

Porsche Tracks … tradition and future come together in the former country residence of the Queen of Belgium. Only Porsche could bring together two quite different concepts; tradition and future. That is exactly what it commissioned a&a to show in its new seven-room exhibition centre in Madrid. Porsche Tracks opens its doors to the world, entertainingly displaying the company’s history and future. A Pop-up Store in the centre of Madrid that welcomes a special model and lets you experience the Porsche universe.

The spectacular 100% electric Porsche Mission E debuts in Spain!
The 400 m² of exhibition space shows where Porsche comes from and where it is going. In the cinema, an ’E-Performance’ documentary shows how Porsche works with electricity to move towards sustainability. The Design Corner is where visitors can design their own 911. The winner of a seat at a Porsche Day will be selected from all of those who draw a picture and then upload it to social media with the #porschetracks hashtag. The Experience Corner lets you take a virtual test drive. Porsche, collaborating with Microsoft, created the first Porsche to be presented via a video game. Forza 7 Motorsport features the GT2 RS that visitors can ‘drive’.

The Porsche Tracks Art Gallery displays the work of Manu Campa, a young artist whose art, which belongs to the Porsche Ibérica dealer, is inspired by the mythical and modern Porsche.
On the terrace, you can have a drink alongside a Porsche 356 and the even more special ’73 911 S that Jackie Ickx gave to his daughter after racing it.

ClientPorscheAgencyAvantgarde MünchenServicesBranding, Engineering, Creativity, Event, Production, Projectmanagement, Interior, LogisticsYear2017